MUSIC, Music, Music
Atmosphere is a key factor in guest satisfaction and staff attitudes; background music can play a big role in achieving the right ambiance.
In almost every form of modern marketing techniques, whether experiential, guerrilla or traditional marketing, the demands on the industry to come up with something groundbreaking is on constant replay.
Often, these new techniques manifest in the form of simplicity, carving out new ideas with what seems to be painfully obvious.
No industry is on constant alert for new competitive advantages like the hospitality.
Restaurants, bars, hotels and retail are constantly on the lookout for the next idea to move their establishment to the top of the heap when it comes to customer satisfaction.
Once in a while, revolutionary concepts change the landscape, providing businesses with the opportunity to fine tune their branding... literally.
Regardless of property type; music affects employees mood, which then impacts service. If staff hear the same music played over and over again, it’s enough to make them go crazy... not talking about your regular guests.
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