MUSIC, MUSIC, MUSIC
Music is one of the very first atmospheric elements that has been shown to impact consumer behaviors. Music styles and tempos influence sales in wine shops, restaurant, bars and impulse purchasing in department stores and retail. In additions to increased sales; music mediates emotional responses to waiting in banks, store evaluation and in store selling. Music. It stimulates cognitive processes through arousal, cue congruence, memories, familiarity and meaning. The relationship between music and the perception of service quality is ambivalent. Pleasant music is associated with longer consumption time, longer time perception, less negative emotional reaction to waiting with more positive service evaluation, and more desire to affiliate with the service provider. It also influences pleasure and perception of service quality. The right music reduced shoppers’ perceptions of monetary and psychic costs.
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